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Keyword Optimisation UK - What for?
To find the most popular, relevant keywords and phrases your target visitors enter when they search for information, products or services you offer.
Please explain!
Before optimising your web pages for high rankings, you will need to define keywords and phrases. They will, on the one hand, get you the maximum of visitors, but on the other, they must be moderately competitive.
As a hypothetical example, www.weatherscreen.com distributes and sells a small software program that delivers daily and long-range weather forecasts to your PC desktop. Keyword research found that the most popular keyword “weather” is requested 40,867 times daily, but that there are 60,188,729 pages whose web masters would also want them at the top of search engine results.
A small website has a slim chance to outplay big players like The Weather Channel, CNN Weather or National Weather Service. This explains why at this stage the site owner only picked a few keywords out of the 1,000 that Metamotion suggested. All those keywords and phrases combine enough popularity, relevance and acceptable competition: for example “long-range weather forecast” (daily searches - 458; competition according to Google - 517,974).
The results? With keyword optimisation uk, the “long-range weather forecast” phrase and its variations bring www.weatherscreen.com over 1,100 unique visitors monthly. Please go to “Step 2” below to learn how to optimise your web pages for your chosen keywords.
Home | Step 1 | Step 2 | Step 3 | Step 4 | Step 5 | Step 6
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